Inland Mendocino Democratic Club Strategic Planning Initiative


Our club is uniquely positioned to rewrite narratives about major party politics and establish the Democratic presence in our community as capable and responsive.

Strategic planning is the process whereby we determine who, what, when, where, why and how we bring the club to life. We also need to the know the skills, talent, energy, and resources required, and a way to measure our success.

The first layer of our plan is to develop a solid foundation: WHY, WHAT and HOW. These concepts are embodied in our Vision, Goals and Mission. Having them gives us a framework on which to organize, build, operate and manage our club, and to focus our energy to ensure success.

  • Vision – what we want our club/government to be in the future – why are we here
  • Mission – what is our overall general activity that will make our vision reality
  • Goals – what general needs do we need to fulfill, and why, in order to accomplish our mission.
  • Objectives – what specific, time boxed, measurable accomplishments are needed to reach our goals
  • Tasks – the activities that are part of the mission dedicated to meeting our objectives.

Strategy = Vision drives Goals + Mission

Tactics = Defined by Objectives + Tasks

Capacity = Capability + resources

Vision Statement

A vision statement describes the desired long-term results of the club's efforts - to understand the meaning and purpose of the club. Vision statements should demonstrate how the world will be different now that our club is in it.


Our Vision must reflect our values So first we should state the basic values on which we all agree. Here are a few suggestions.

Week 1: Think about these and formulate your ideas for a value statement for the club.

  • Freedom of expression, freedom from lies, and freedom from racism without compromise
  • Equality of Justice and Opportunity for all including: children and adults, religious and atheists, all colors, creeds, genders and immigrants.
  • Healthy, livable, and sustainable communities that conserve natural resources, promote smart growth, are economically prosperous, and are socially equitable
  • We do not believe in endless wars.
  • CADEM Platform
    2020 California Democratic Party Platform Preamble

    • The California Democratic Party will fight to defend and promote the rights, opportunities, and safety of all Californians. We envision a California that leads the world as a model of economic prosperity rooted in economic justice, in both our rural and urban communities.
    • We support an excellent public education system, from pre-K through college, to empower our youth to reach their full potential; a universal, single-payer health care system; good union jobs; sustainably planned communities; a strong democracy from the workplace to the federal government; and, a secure and peaceful world.
    • Because climate change presents an existential threat to the future of humanity, we will fight to: protect our air, water, and natural resources through renewable energy; locate affordable housing near public transportation; and, develop innovative technology to reduce our carbon footprint.
    • We honor, celebrate, and support a diverse California, including immigrant and indigenous communities, veterans, artists, children and seniors, and will work to ensure they receive all needed resources.
    • We believe in equality, liberty, and justice for all the right of a woman to choose her own future; the right to fair treatment in the criminal justice system; the right to death with dignity; the right to equal access for those with disabilities; the right to free speech; and, the right to live without fear of hate crimes or gun violence.
  • Napa Valley Dems
    • Compassion
    • Kindness
    • Hope
    • Fairness
    • Equality
    • Social and Economic Justice
    • Opportunity
    • Liberty
    • Democracy

Week 1 – Fill in the worksheet below and spend some time developing a Vision statement for the club.


Nonprofit Vision and Mission Statement Worksheet

The importance of both mission and vision statements starts with the “Why.” In his book, ​Start with Why,​ Simon Sinek shares his theory of the ​Golden Circle​:

  • Every person knows WHAT they do; Goals
  • Some people know HOW they do it. Mission
  • But few people know WHY they do it. Vision

Yet the “Why” is the purpose and the driving factor of our work. All too often we start with the outer circle of “What.”

Instead, we need to start from the center and move outwards with regards to our mission and vision statements.

Explain why you want to do what you do, then how you will do it, and finally what end goal you are aiming to achieve – The Why.

In the order of importance, we should look at values, then vision, followed by goals, then mission.

Then we get into the details of our Vision's goals, that is, objectives, key performance indicators (KPIs) - Specific Measurable Actionable Relevant Time bound Inclusive Equitable and the projects/tasks of our Mission - The Who (no, not those rockers) - Managers, Owners, Collaborators, Helpers, and Approvers

The values of your organization help you to write your vision, which your mission, objectives, and KPIs will then then aim to accomplish. This worksheet will help you to differentiate between your vision and your mission, to gather input from different members of your team.

Finally to write both separate statements.


Vision vs. Mission Brainstorm

Answer the following questions:

1)What is the name of your organization? Inland Mendocino Democratic Club

2)Why does your organization exist?______________________________________________________

3)What is the problem you are trying to solve?_____________________________________________________

4)What are your major programs and services?_______________________________

5)What purpose do they serve?______________________________________

6)What does your organization do on an average day?___________________________________________________________

7)What numerical or statistical goals are you trying to reach in 1-5 years?__________________________________________

8)What numerical or statistical goals are you trying to reach in 100 years?____________________________________________

9)Who or what is your work serving?______________________________

10)Why are you working for those people or that cause?__________________________________________

11)What is your current vision statement (if you have one)?_____________________________________________________________________

12)What is your current mission statement (if you have one)?_____________________________________________________________________


How to write a vision statement

Your vision statement is a view of how the world should be as a result of your work. It should be short (i.e., one sentence), but also inspiring, memorable, and able to remain unchanged for 100years.Refer to your answers to questions 1, 2, 3, 8, 9, 11 in the brainstorm above. Then, answer the following question in 2 sentences:Without revealing how, what is our organization working to accomplish?_________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Now, shorten what you’ve just written into 140 or so characters:


The shortened version is your vision statement!



Amnesty International Vision:​

Our vision is a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards.”

Conservation International Vision:

​“We imagine a healthy, prosperous world in which societies are forever committed to caring for and valuing nature, for the long-term benefit of people and all life on Earth.”

We'll work on the Goals and Mission next time.

This worksheet courtesy of whole | ​Contact Us​ | 81 Prospect St., Brooklyn, NY, 11201, US

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